Digital Marketing Expertise

Discover how I’ve driven eCommerce growth, led high-impact social media campaigns, and crafted strategies that boosted brand visibility and engagement. Explore my proven digital marketing expertise and achievements below!

eCommerce Management + Content Strategy

I develop strategies that enhance eCommerce platforms and craft engaging product content, driving conversions and boosting brand visibility.

Key Expertise:

eCommerce Optimization: Improved site navigation and checkout flows, leading to double-digit sales growth. Enhanced customer experience through website design, data analytics, and content development.
Content Strategy: Led content creation and storytelling that boosted engagement and reinforced brand identity.
Revenue Growth: Managed eCommerce operations, product launches, and promotions, contributing 54.8% of total annual sales through innovative solutions.
Email & SMS Campaigns: Drove 107% YOY sales growth through effective email and SMS marketing.
Promotions Management: Oversaw promotional strategies, including gift-with-purchase (GWPs), purchase-with-purchase (PWPs), samples, and giveaways.
Platform Performance: Enhanced conversion rates for Sephora and Amazon product pages through targeted content strategies, aligning promotions with business goals.
Live Selling & Consultations: Launched virtual consultations and live selling events to engage customers and boost sales.
Platform Expertise: Gained hands-on experience with Shopify, WordPress, Klaviyo, Attentive, Google Analytics, Bambuser, HotJar, SkyPad, SEMrush.

Social Media Management + Community Engagement

From crafting viral campaigns to scaling audience engagement, I create meaningful digital conversations that convert.

Key Expertise:

Content Strategy & Planning: Developed and managed content calendars, blending brand and user-generated content to maintain consistent messaging.
Community Engagement: Implemented best practices for community management, driving testimonials and transformational stories from the brand’s followers. These impactful UGC videos were featured on product pages across retailer websites, driving higher engagement and conversion rates.
Social Commerce: Led social commerce initiatives on platforms like Flip and Meta, and launched the brand's TikTok Shop channel.
Video Growth: Increased Instagram video views by 396% YOY through strategic storytelling and content creation.
TikTok Ads: Drove 180M views in one week with TikTok Spark Ads and executed social commerce strategies on TikTok and Instagram.
Multi-Channel Campaigns: Managed both paid and organic campaigns across TikTok, Instagram, and retailers' social media to maximize impact.
High-Impact Campaigns: Spearheaded mega campaigns on Sephora and Macy’s Media Network, boosting brand visibility and sales.
Platform Expertise: Gained hands-on experience with DashHudson, Sprinklr, Sprout Social.

Influencer Marketing, UGC + Affiliate Marketing

I help brands connect with influencers who truly resonate with their audience, delivering campaigns that are both creative and results-driven.

Key Expertise:

End-to-End Influencer Marketing: Oversaw all aspects of influencer marketing, from product sendouts to managing high-profile campaigns like New York Fashion Week, ensuring smooth execution and impactful results.
Campaign Management: Planned, executed, and tracked influencer campaigns on Instagram, Facebook, and TikTok to boost product launches, brand awareness, and reach.
Strategic Partnerships: Established collaborations with brands and influencers, such as the Sephora Squad, to expand awareness and drive engagement. Managed whitelisting permissions to optimize paid media performance.
Earned Media Value (EMV): Achieved a #9 EMV ranking among 15 competitive beauty brands.
TikTok Growth: Streamlined influencer reporting and launched a large-scale TikTok seeding program, generating 10k videos and contributing to #SundayRiley growth.
Affiliate Marketing: Led affiliate programs across Amazon, CJ, and ShopStyleCollective to drive sales and brand visibility.
Data-Driven Insights: Developed actionable insights to optimize future campaigns.
Platform Expertise: Gained hands-on experience with AspireIQ, Tribe Analytics, Skeepers, and BazaarVoice.