Hello, I’m Kate Danilova!
I help beauty brands grow through story, systems, and strategy.

I’m a brand and marketing leader in the beauty industry with 15+ years of experience building content, community, and commerce for global brands.

My career began in editorial at InStyle, Vogue, and Allure, where I learned how to tell stories people care about. I later brought that expertise in-house to beauty brands, where storytelling became growth strategy.

At Sunday Riley, I founded the brand’s editorial platform Sunday Edit (Digiday-nominated) before stepping into senior leadership across digital, content, and marketing strategy — leading influencer campaigns, retail partnerships, ecommerce growth, and omnichannel brand building.

Most recently, I’ve been leading brand and growth strategy for BYROE, a founder-led Korean skincare brand focused on upcycled superfood skincare. My work spans product positioning, launches, DTC growth, email and SMS marketing, creator strategy, PDPs and landing pages, retention, and retail initiatives tied to Ulta Marketplace.

I’m currently open to full-time leadership roles, consulting projects, and creative collaborations across beauty, wellness, and lifestyle.