Hello, I’m Kate Danilova!
I help beauty brands grow through story, systems, and strategy.

I’m a brand and marketing leader in the beauty industry with 15+ years of experience building content, community, and commerce for global brands.

My career began in editorial at InStyle, Vogue, and Allure, where I learned how to tell stories people care about. I later brought that expertise in-house to beauty brands, where storytelling became growth strategy.

At Sunday Riley, I founded the brand’s editorial platform Sunday Edit (Digiday-nominated), then stepped into senior leadership across digital, content, and marketing strategy, leading influencer campaigns, retail partnerships, ecommerce growth, and omnichannel brand building.

Since then, I’ve worked across fast-growing beauty brands and retail ecosystems, building marketing infrastructure from the ground up: launch calendars, go-to-market frameworks, influencer and affiliate systems, email/SMS revenue engines, retail marketing strategy, and performance reporting that connects creativity to sales.

In the past year, I’ve led brand and marketing strategy across DTC, Ulta Marketplace, influencer programs, and product launches, developing the systems, storytelling, and campaigns that help brands scale sustainably.

I’m currently open to full-time leadership roles, consulting projects, and creative collaborations in beauty, wellness, and lifestyle.